Subject Lines That Get Opened

Subject Lines That Get Opened

Your email could contain the most compelling pitch ever written, but it means nothing if the subject line does not get it opened. Recruiters and hiring managers receive 50 to 200 emails per day. Your subject line has approximately two seconds to earn a click. This chapter breaks down the science and strategy of writing subject lines that cut through the noise.

The Data on What Works

Analysis of email outreach campaigns across recruiting and professional networking reveals consistent patterns:

• Optimal length: 4 to 7 words or 28 to 40 characters. Shorter subject lines consistently outperform longer ones.
• Personalization boosts opens by 22 to 35 percent. Inclu...