Location: Gainesville, FL
Cap-Exempt H-1B Position — No lottery required
**JOB NO:** 540429 **WORK TYPE:** Staff Full-Time **LOCATION:** Main Campus (Gainesville, FL) **CATEGORIES:** Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support **DEPARTMENT:** 03010300 - EM-ADMIN PUBLICATIONS-COMMUNIC **CLASSIFICATION TITLE:** Social Media Producer **CLASSIFICATION MINIMUM REQUIREMENTS:** Master's degree in an appropriate area; or a bachelor's degree in an appropriate area and two years of relevant experience. **JOB DESCRIPTION:** The University of Florida is looking for a Social Media Producer to lead and elevate social media engagement for the Division of Enrollment Management. In this role, you will develop and execute social media strategies, create compelling content, manage daily operations of social channels, analyze performance metrics, and engage with prospective students and key audiences across multiple platforms. Key responsibilities include, but are not limited to: **Social Media Strategy and Content Management** - Develop and implement social media strategies that align with University of Florida brand standards, accessibility requirements, and communication goals while supporting Enrollment Management recruitment, enrollment, and retention objectives. - Serve as the primary administrator and content creator for Enrollment Management social media channels, including UF Admissions accounts, by creating and publishing engaging content such as graphics, photography, and short-form video across multiple platforms. - Collaborate with UF Admissions student ambassadors to develop authentic, student-centered content and maintain a comprehensive social media content calendar featuring events, campaigns, student stories, and informational content. - Engage with audiences by responding to comments, direct messages, and other interactions while fostering meaningful online engagement. - Conduct social listening and monitor social media activity to identify audience trends, emerging topics, and potential reputational co