Location: Atlanta, GA
Cap-Exempt H-1B Position — No lottery required
At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled. The Media Analyst is an individual contributor role responsible for the day-to-day reporting and analysis of media performance. This role plays a critical function in monitoring media effectiveness, identifying trends, and providing actionable insights to optimize media investments and site performance. The Media Analyst will work closely with the broader marketing and analytics teams to uncover performance drivers, diagnose issues, and recommend strategies for improvement. This role requires strong analytical capabilities, attention to detail, and a passion for leveraging data to enhance marketing outcomes. ESSENTIAL FUNCTIONS: - Provide actionable insights to improve media mix, audience targeting, and creative effectiveness. (20%) - Build dashboards and visualization tools using platforms such as Tableau, Power BI, or Google Data Studio to create custom views of marketing revenue trends with paid media KPIs. (20%) - Collect, analyze, and interpret media performance data across digital and traditional media channels. This includes deep dives in to campaign performance to uncover trends, patterns, and optimization opportunities. (15%) - Develop daily, weekly, and monthly reports to track key performance indicators (KPIs). (15%) - Leverage testing frameworks (A/B, incrementality tests) to validate performance hypotheses. (15%) - Automate reporting processes to improve efficiency and data accessibility. (15%) EXPERIENCE/QUALIFICATIONS: - Preferred Degree: Bachelor's Degree - Years of experience: 2+ KNOWLEDGE, SKILLS, AND ABILITY: - Proficienc