Location: Gainesville, FL
Cap-Exempt H-1B Position — No lottery required
**JOB NO:** 539972 **WORK TYPE:** Staff Full-Time **LOCATION:** Main Campus (Gainesville, FL) **CATEGORIES:** Communications/Public Relations/Marketing, Education/Training/Instructional Design, Office/Administrative/Fiscal Support **DEPARTMENT:** 18300000 - ED-LASTINGER CENTER **CLASSIFICATION TITLE:** Marketing and Communications Specialist II **JOB DESCRIPTION:** The University of Florida Lastinger Center for Learning’s mission is to improve the quality of teaching, learning, and childcare. We research, develop, and scale educational innovations for adults and children that put all learners on trajectories for lifelong success. Specifically, the Center targets kindergarten readiness, 3rd grade reading proficiency, and algebra proficiency as critical milestones in children's educational trajectory that are predictive of success in school and life. The Center works at the nexus of research, practice, and policy to develop sustainable systems that leverage educational technologies and improve the implementation of research-based practices. Housed in one of the nation's elite public research universities, the Center operates as a dynamic, entrepreneurial workplace focused on executing UF's service mission to strengthen the human condition and improve the quality of life. The Lastinger Center is committed to attracting, hiring, and retaining top talent by valuing a broad range of thought, skill, and experience. We believe in fostering environments where team members feel included, valued, and empowered to do their best work. **Define and Lead Social Media Strategy** - Defines and leads the social media strategy across multiple Center brands, including evaluation of platform presence and brand-level social media needs. - Establishes strategic frameworks for storytelling, campaigns, audience engagement, and content priorities across social media platforms. - Ensures social media strategies are aligned with institutional goals, target audiences, timelines, and best practi