Location: Gainesville, FL
Cap-Exempt H-1B Position — No lottery required
**JOB NO:** 539793 **WORK TYPE:** Staff Full-Time **LOCATION:** Main Campus (Gainesville, FL) **CATEGORIES:** Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support **DEPARTMENT:** 04011200 - SL-MARKETING & COMMUNICATIONS **CLASSIFICATION TITLE:** Multimedia Specialist III **CLASSIFICATION MINIMUM REQUIREMENTS:** Bachelor's degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience. **JOB DESCRIPTION:** **Lead Video Storytelling and Production** - Develop, direct, film and edit high quality video projects that capture the student experience and advances the Student Life mission through projects to be featured on web, digital, social and other platforms - Oversee and coordinate all stages of production including concept development, location scouting, storyboarding, scriptwriting, pre-production, filming, lighting, post-production editing and delivery - Ensure projects align with divisional goals, university brand standards and ADA compliance standards **Creative Strategy and Content Development** - Collaborate with department leadership to identify goals and coordinate with stakeholders to translate them into creative video projects - Establish visual direction and assist in shaping the brand voice and storytelling tone - Develop content strategies for multiple platforms to maximize impact and engagement - Research and apply emerging video, digital storytelling and social media trends - Recommend and implement new approaches to keep Student Life content engaging - Monitor peer institution and industry leaders for best practices - Regularly communicate with stakeholders on the planning and execution of photo requests **Digital Asset, Equipment & Risk Management** - Maintain a secure and organized digital asset management system - Oversee equipment inventory and maintenance schedule - Ensure all cameras, lighting, rigs and relate